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Luke Bryan performs during day three at the Windy City Smokeout festival on July 15, 2023, at the United Center in Chicago. (AP) Luke Bryan performs during day three at the Windy City Smokeout festival on July 15, 2023, at the United Center in Chicago. (AP)

Luke Bryan performs during day three at the Windy City Smokeout festival on July 15, 2023, at the United Center in Chicago. (AP)

Madison Czopek
By Madison Czopek July 24, 2023

Luke Bryan didn’t encourage giving CMT ‘the Bud Light treatment.’ That originated on satire site

If Your Time is short

  • This story originated on a self-described satire website. We found no evidence that country music star Luke Bryan removed his videos from Country Music Television to show support for Jason Aldean.

  • CMT told journalists it had pulled Aldean’s "Try That in a Small Town" music video from rotation.

Social media remains abuzz over CMT’s decision to stop playing Jason Aldean’s "Try That in a Small Town" music video. But you shouldn’t believe every headline you read.

"Luke Bryan pulls his videos from CMT: ‘Time for the Bud Light treatment,’" read the headline in a screenshot shared in a July 21 Facebook post.

This post was flagged as part of Meta’s efforts to combat false news and misinformation on its News Feed. (Read more about our partnership with Meta, which owns Facebook and Instagram.)

(Screenshot from Facebook.)

Sign up for PolitiFact texts

This claim about Luke Bryan originated from a satirical website, but it’s being shared across social media without context that conveys the claims were fake and humorous.

For example, the Facebook screenshot claimed country music star and television personality Luke Bryan told CMT’s "Executive Vice President Joe Barron, ‘Until you reinstate Jason’s video and issue him a formal apology, you get nothing from my label.’"

When PolitiFact looked into this detail, the story began unraveling. We found no evidence that a person named Joe Barron is CMT’s "executive vice president." 

Joe Barron is, however, a recurring character in stories produced by a network of websites known for publishing satirical news.

The story about Bryan and Barron traces back to an article on The Dunning-Kruger Times, which describes itself as "a subsidiary of the ‘America’s Last Line of Defense’ network of parody, satire, and tomfoolery." It includes the following disclaimer: "Everything on this website is fiction. It is not a lie and it is not fake news because it is not real."

Parts of the article that weren’t captured in the screenshot are more obviously satirical. For example, it cites "the people whose adrenaline levels doubled" after watching Aldean’s music video and later jokes about a 1,400-acre estate outside of Nashville that Aldean once owned, saying the property was "basically the size of a small town."

PolitiFact has repeatedly debunked false claims that originate from articles posted on this satire site.

Another article published on the site Uplifting Today also drove claims about Bryan clashing with CMT over the Aldean controversy. Besides claiming that Bryan removed his videos from the network, the article suggested President Joe Biden canceled his CMT subscription and country singer Billy Ray Cyrus was "working on a sequel to ‘Achy Breaky Heart’ called ‘Achy Breaky Cart’ about a dangerous run-in at a rural Walmart." Readers might be forgiven for missing teeny, tiny text at the bottom of the story saying it’s on a global parody website.

PolitiFact reached out to Bryan’s agent and publicity contacts but did not hear back in time of publication. A CMT spokesperson confirmed Bryan had not pulled his videos from CMT. 

Bryan shouted Aldean out during his July 20 concert in Ridgefield, Washington. "Wanna send this one out to my buddy Jason Aldean tonight, all right?" Bryan said

Our ruling

Facebook posts claimed, "Luke Bryan pulls his videos from CMT: ‘Time for the Bud Light treatment.’"

This originated on a satire website, but has been shared without the context that showed it was a joke. 

We rate claims that don’t include a satire disclaimer False.

RELATED: Jason Aldean's 'Try That in a Small Town' video includes footage from non-U.S. protests

RELATED: Was Garth Brooks ghosted by Illinois fans over his pro-LGBTQ+ stance? No. That story is satirical

Our Sources

Facebook post, July 21, 2023

Lead Stories, Fact Check: Luke Bryan Did NOT Pull His Videos From CMT And Say It's 'Time For The Bud Light Treatment,' July 21, 2023

The Dunning-Kruger Times, Luke Bryan Pulls His Videos From CMT: "Time For The Bud Light Treatment," accessed July 24, 2023

Uplifting Today, Luke Bryan pulls his videos from CMT over Jason Aldean debacle: "Folks, it’s time for the Bud Light treatment," July 21, 2023

Recording Academy, CMT Senior VP Of Music Strategy Leslie Fram On Finding Comfort In Music & TV In Unprecedented Times, Aug. 6, 2020

Variety, CMT’s Leslie Fram Leads the Charge to Bring Women Back Out of Country Music’s Margins: Strictly Business Podcast, July 6, 2022

Billboard, Luke Bryan Did Not Ask for CMT to Pull His Videos in Support of Jason Aldean After Satire Site Story Goes Viral, July 21, 2023

PolitiFact, Story about Publix dropping Ben & Jerry’s products originated on satire site, June 9, 2023

PolitiFact, Was Garth Brooks ghosted by Illinois fans over his pro-LGBTQ+ stance? No. That story is satirical, June 30, 2023

PolitiFact, Lia Thomas was not stripped of her title. This claim comes from a satire site, May 15, 2023

PolitiFact, Claims Miss USA boycotting Miss Universe over transgender contestant originated on a fake news site, July 17, 2023

Taste of Country, See inside Jason Aldean’s spectacular real estate holdings, March 20, 2021

Snopes, Did Luke Bryan Pull His Videos From CMT? July 21, 2023

The Associated Press, Claim that Luke Bryan pulled his videos from CMT originated as satire, July 24, 2023

Emailed statement from a spokesperson for CMT, July 24, 2023

TikTok post, accessed July 24, 2023

Country Chord, Luke Bryan Dedicates Song To Jason Aldean During Concert Amidst "Try That In A Small Town" Controversy, July 21, 2023

Browse the Truth-O-Meter

More by Madison Czopek

Luke Bryan didn’t encourage giving CMT ‘the Bud Light treatment.’ That originated on satire site

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